01 — what this is

Advertising in one place, deals in another. Otdacha shows what happens in between

Spend by channel, every call with its recording, and deals from your CRM — in one report. It builds itself every day and it belongs to you: change your ad agency and both the report and its history stay with you.

Open demo Audit my last month

The demo opens from a link — no sign-up, no salesperson. There are two of them, one for dealers and one for developers; the data in both is made up.

What you pay for: For the company as a whole — not per user and not per volume of data.
How long it takes: 1–2 weeks to connect everything. An hour or two of your time.
What your agency sees: Exactly what you see — if you grant them view-only access yourself.

Spend and leads by channel August 1–31 · 7 of 31 days elapsed demo · made-up data

Spend

$1,842

period plan $8,560

Leads

138

requests, calls and chats together

Cost per lead

$13.3

plan $15.8 · 16% cheaper

Deals

7

cost per deal $263

Spend, leads and cost per lead by channel for the period
Channel and format	Spend	Leads	Cost per lead	Plan
Meta Ads · lead forms	$1,398	103	$13.6	99%
Google Ads · search	$286	21	$13.6	104%
Classifieds	$158	14	$11.3	88%

The table scrolls sideways →

¹ Calls from classifieds and from offline get here through a tracking number: a classifieds site will show you taps on the phone number but not how the call ended, and a billboard shows nothing at all.

02 — pick your side

From here on, only what applies to you

The mechanics are the same, the conversation is not: a dealer's funnel ends in a contract, a developer's in an off-plan purchase agreement and a completely different timeline.

For dealerships

Where the budget went — and how many contracts it brought

Meta, Google, classifieds, call tracking and your CRM in one table. The funnel runs all the way to a signed contract, not to a “lead”.

5: sources merged by hand every month
1–3 days: spent on the importer report at the end of the month

What a dealer sees

For property developers

Advertising for each development — next to the agreements it brought in

Advertising, classifieds and calls to the sales office — for every residential development, with a funnel down to reservations and off-plan purchase agreements, and ad spend measured against contract value.

Ad cost ratio: per building — as a share of contract value, not of the number of requests
~30%: of leads come from offline — the facade, outdoor, radio

What a developer sees

03 — how it works

Five ad accounts and one CRM come together in a single report

I connect them, and the access is read-only. After that you don't have to open anything: a short digest arrives once a week, the report at the end of the month.

Meta Ads Google Ads DV360 Classifieds Call tracking Your CRM Media plan

Otdacha merges it every day

Spend and cost per lead by channel

Call log with recordings

Funnel down to the deal

The report in the format you are asked for

04 — whose side it is on

The report is set up in your name, not mine and not the agency's

This is not a courtesy, it is how the deal is built: I read your data, I don't own it. Every point below can be checked before you sign anything.

Nissan and Infiniti Dealerships in Astana: the dashboard was built for them and runs every day — advertising, calls and the funnel in one report The project Otdacha grew out of

Accounts with the ad platforms and the call tracking provider are in your name

I don't keep call recordings on my side

Data exports to Excel in one click, at any moment

Otdacha is an independent product

The official distributor in Kazakhstan and Uzbekistan is Mediagate (mediagate.agency): they sell it, connect it and run first-line support. You can also buy directly from me — the price is the same, and that is written into my agreement with them. How that works.

05 — where to start

Start with an audit of your last month

Two business days, free, no access needed — exports from your ad accounts and a list of calls are enough. I'll send back one page of numbers, and we'll talk it through for half an hour.

Not sure what to export — start with a single screenshot, I'll tell you which one. I reply within one business day, and I only write in response to your request: I don't run a mailing list.